Friday, October 28, 2011

Igielko-Herrlich & Granath: Outsiders searching in

RUBEN IGIELKO-HERRLICHTwo decades ago, Ruben Igielko-Herrlich showed up at his professional apex just like a luxury-goods internet internet marketer, getting labored together with your legendary brands as Tiffany, Bulgari and Chopard.Accidentally, an MGM professional contacted the Havana-born Swiss native about scoring some free products for your film, "Harley as well as the Marlboro Guy." The Hollywood overture sparked an idea that increased being the genesis of Propaganda Jewel.He teamed round the venture with Anders Granath, an unlikely candidate understandably given Granath's background in manufacturing. The Two set to overcome Hollywood utilizing their perch in Geneva."Our initial insufficient skill increased being our strength," states Igielko-Herrlich, who acquired an Master of economic administration from Atlanta's Emory U. which is fluent in five languages. "Our fresh eye, with no anticipation, enabled us to identify and anticipate gameshifting forces, (like the development of) social media.InchANDERS GRANATHAs a Paris-born Swede getting experience in manufacturing, Anders Granath's outsider status couldn't be solid. Nevertheless, the first sort Caterpillar marketing professional put lower in 1991 to alter Hollywood's nascent product-positioning landscape.Granath co-founded Propaganda Jewel getting a mandate to develop upon the short-term vision that ruled, in which the modus operandi in those days was "strictly to produce product visibility, without any proper factors or alignment in the bigger, longer-term brand strategy." Being an advertising strategy consultant for Marks & Spencer inside the late eighties, the Geneva U. grad saw the chance in centralized brand-image building activities."Our vision of then is nearly the truth nowadays,Inch states Granath, who now calls Geneva home. "It's rather the communication and marketing landscape which has been altering -- progressively -- to get together with this visions of 2 decades ago."Propaganda Jewel at 20A positioning on the planet Savvy auds drive requirement of seamless show stuffers Outsiders searching in Contact the number newsroom at

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